By Johanna Piazza
Special to New York Resident
A few months ago, a new patient wandered into Dr. Paul Tanners’ Madison Square Avenue office. Her current dentist did great work, she told him, and her teeth looked beautiful, but there was something missing ‘ a bedside manner. Her dentist was just too ‘procedure oriented,’ she said. She dreaded visits to his office and put off invasive procedures to avoid the displeasure. Tanners couldn’t help but smile: The woman was his target market, and he was ready to serve her.