While channel surfing last week, I stopped at CNN and read the scroll: New York Dentist Offers Massages, Wrinkle reduction. The floor was hard, I learned, after I fell out of my chair.
Maybe it’s because I’m from Chicago, but doesn’t the dental spa concept consist of offering patients a beverage and cable TV? (One West Coast practice offers warm cookies, but the concept never caught on in our calorie- and caries-concerned community.)
By Olivia Barker
Open up and say ‘Aaaahhh.’
Dentists across the USA are turning their offices into veritable spas, complete with massages, personalized music and facials. Patients getting a root canal can watch DVDs while indulging in foot, leg, back and hand rubdowns.
As dental insurance plans shrink, patients are forking over more of their own money for procedures. And with so many patients picky about where those out-of-pocket dollars go, dentists are finding newer, more pampering ways to draw them in.