Here’s The Drill
Instead of whining like many doctors about how their business managers screwed up, dentist Paul Tanners takes matters into his own hands. He drew up a business plan worthy of an IPO, and his Madison Avenue practice is skyrocketing.
His secret? When you go in for dental work, you also can sit for Botox, collagen, a nip and tuck, relaxation therapy, aromatherapy, and hand and foot massage.
Beautification work is done by plastic surgeon Dr. Michelle Zweifler. Patients can also watch movies, listen to music, or wear eyeshades to complete their painless anesthesia trip. What’s more is that patients get a car service home, a bottle of champagne, flowers and a friendly follow-up phone call the next day.
The problems? “People have actually have fallen asleep in the dental chair,” Tanners says.
